Amazon 

The optimization of Lising in cross-border e-commerce ERP is something that all Amazon sellers should pay attention to. If you do not optimize listing, then the corresponding product ranking will be low, so that buyers will not see your listing, there will be no traffic, and there will be no orders without traffic.

What is Amazon Listing?

Simply put, Amazon listing is a product page, a product page.

Amazon listing contains 6 major elements, namely: product title, product image, product main function, features, product description, product review, product rating.

As soon as the listing is created, Amazon will automatically generate a corresponding listing ID and ASIN, which may contain different variants (size, color, model, etc.).

There are three reasons to optimize listing

The stock prices of e-commerce platforms such as Amazon plunged!

As far as the data on June 16 is concerned, Amazon's closing price is $103.66, and the market value is basically close to half of the highest value in 2021; Wayfair closed at $44.18, its market value shrank to 10% of its peak in 2020, and its share price has basically been in a state of decline since the beginning of 2021; Shopify's closing price is $305.23, and the market capitalization is about 20% of the peak; Etsy closed at $69.00, with a market cap of 20% of its peak.

In contrast, Amazon's market value shrank to 50%, and the market value of other platforms basically remained after shrinking

6 tips to help you increase sales in your Amazon store

Whether it's an experienced seller or a new Amazon novice, it takes a lot of time and effort to boost sales on the Amazon store. Because no seller doesn't like high sales and wants to get better sales every sale or on a normal holiday.

So how to increase sales on Amazon? Want to increase sales in your Amazon store?

First, choose products with large demand

Currently, Amazon's sponsored ads are the most popular type of advertising, and they have begun to eat into Google's market share. On Amazon, when customers search for products, certain positions appear as "sponsored" positions, similar to how Google search works.

This is called pay-per-click advertising. In PPC ads, advertisers only pay when consumers click on an ad, regardless of whether the product is sold or not.

A successful Amazon seller needs to advertise to build their brand and increase sales. Amazon Seller Central ads can bring several benefits to your business, including:

Increase consumer awareness and recognition of your brand

Reaching customers directly through advertising can shorten the sales cycle

Improve sales history and product visibility

Organic sales increased as Amazon ranked products higher

Analyze changing consumer habits to gain valuable insights

Reach a more specific audience with events

Analyze your brand's customers, including the new prospects for your business

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